Privacy Policy

I.

Introduction & Scope

Welcome to our Maison. This Privacy Policy describes how we collect, use, disclose, and safeguard the personal information of clients who interact with us through our boutiques, our website, our mobile experiences, our customer service team, our private appointments, and our marketing communications.

By engaging with our brand, whether by browsing our atelier collections online, visiting one of our flagship boutiques, scheduling a personal styling appointment, or completing a purchase, you acknowledge that you have read and understood this policy. We encourage you to review it carefully and revisit it periodically as it may be updated to reflect evolving practices, technologies, and legal requirements.

This policy applies to all personal information we collect, regardless of whether the interaction takes place online or in person, and is intended to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and the Children's Online Privacy Protection Act (COPPA).

II.

Information We Collect

We collect information that helps us deliver an exceptional, personalized experience and fulfill our obligations to you. The categories below describe the types of information we collect across all touchpoints.

Personal Information

When you create an account, place an order, schedule an appointment, or join our mailing list, we collect identifying details such as your full name, email address, telephone number, billing and shipping addresses, date of birth (used for milestone gifting and age verification), and payment information including credit card details, billing zip code, and CVV. Payment data is encrypted and processed by PCI-DSS-compliant payment processors; we do not store complete card numbers on our own systems.

Point of Sale Data

In our boutiques and at our trunk shows, our point of sale systems record details of each transaction, including items purchased, prices, applicable taxes, payment method, sales associate, store location, return and exchange history, and signed receipts where applicable. This information is linked to your client profile so our advisors can offer continuity of service across visits.

eCommerce Data

When you visit our digital boutique, we collect information about your browsing behavior including pages viewed, items added to or removed from your cart, wishlist contents, search queries, time spent on pages, scroll depth, account preferences, saved sizes (ring sizes, chain lengths), and engraving notes you have configured.

CRM Data

To deliver personal service, our client advisors maintain notes within our customer relationship management system. These may include style preferences, anniversaries and important dates, gem and metal preferences, family details you have shared, communication history (emails, calls, in-store conversations), support tickets, complaints, and resolutions.

Device & Technical Data

We automatically collect technical information from devices that interact with our digital properties, including IP address, browser type and version, operating system, device identifiers, screen resolution, referring URLs, and cookie identifiers. This information helps us secure our services and optimize the experience.

Location Data

We collect location data in several forms: shipping and delivery addresses you provide; the boutiques you visit (associated with in-store transactions); approximate geolocation derived from your IP address for fraud prevention and store-locator features; and, where you grant explicit permission on a mobile device, more precise location data to suggest nearby boutiques or events.

III.

How We Use Your Information

We use the personal information we collect for the following purposes, each grounded in a legitimate business need or your explicit consent.

Order Processing & Fulfillment

We use your information to process orders, authenticate payments, arrange secure delivery of high-value items (which may require signature, identification, and insured shipping), coordinate complimentary services such as engraving and gift wrapping, manage returns and exchanges, and provide post-sale services such as resizing, cleaning, and repair.

Customer Service & Support

Our client advisors use your information to respond to inquiries, resolve concerns, schedule private viewings and appointments, provide care and warranty service, and authenticate your identity when you contact us regarding sensitive matters.

Marketing Communications

With your consent, we send marketing communications by email, SMS, push notification, and printed mail to inform you of new collections, private events, exclusive previews, seasonal lookbooks, and milestone offers. You may opt out at any time using the methods described later in this policy.

Personalization & Recommendations

We analyze your purchase history, browsing behavior, and stated preferences to recommend pieces that complement your collection, suggest pairings, and curate content within your account. Personalization is designed to enhance, not replace, the human relationship with your client advisor.

Loyalty & Rewards Program

If you participate in our private client program, we use your information to track qualifying purchases, calculate rewards and points balances, extend invitations to members-only events, and confer recognition for anniversaries within our Maison.

Analytics & Business Improvement

We use aggregated and de-identified data to understand collection performance, optimize boutique layouts, refine our digital experience, forecast demand for one-of-a-kind pieces, and inform creative direction.

Fraud Prevention & Security

Given the value of the items we sell, fraud prevention is essential. We use information to verify identity, screen transactions for risk indicators, prevent unauthorized access to accounts, and cooperate with law enforcement and our insurers when necessary.

IV.

SMS & Text Message Marketing

By providing your mobile telephone number and explicitly opting in (for example, by checking a clearly labeled consent box at checkout, on our mailing list form, or during a boutique visit), you consent to receive recurring marketing and transactional text messages from us. This consent is not a condition of any purchase.

Our SMS program complies with the Telephone Consumer Protection Act (TCPA) and CTIA guidelines. We do not sell, rent, or share mobile telephone numbers or SMS opt-in data with third parties for their independent marketing purposes.

V.

Email Marketing

Our email program complies with the CAN-SPAM Act. Every marketing email we send includes a clearly identifiable sender, an accurate subject line, our physical mailing address, and a one-click unsubscribe link in the footer. Transactional emails (order confirmations, shipping notifications, appointment reminders, repair updates) are sent regardless of marketing preferences because they are necessary to fulfill our service to you.

To unsubscribe from marketing emails, click the link at the bottom of any message, update your preferences within your account, or write to us at [Contact Email]. We honor unsubscribe requests within ten business days, typically within minutes.

VI.

Cookies & Tracking Technologies

Our website uses cookies, web beacons, pixels, and similar technologies. Cookies are small text files placed on your device. We use the following categories:

• Strictly necessary cookies enable core functionality such as authentication, cart persistence, and security.
• Analytics cookies help us understand how visitors use the site so we can improve performance.
• Personalization cookies remember your preferences (language, currency, recently viewed pieces).
• Marketing and advertising cookies are placed by us and our partners to deliver relevant communications and measure campaign effectiveness.

You can manage cookie preferences through our cookie banner, your account privacy settings, or your browser controls. Disabling certain categories may affect site functionality.

VII.

Third-Party Sharing & Service Providers

We do not sell your personal information for monetary consideration. We share information only with vetted partners who help us operate our business, under strict contractual obligations to protect your data:

• Payment processors who securely authorize and settle transactions.
• Shipping and logistics carriers who deliver insured, signature-required parcels.
• Marketing platforms that send our emails, SMS messages, and personalize our digital experience.
• Analytics providers that measure site and campaign performance.
• Authentication and fraud prevention services that protect both you and us.
• Professional advisers including attorneys, accountants, and insurers, when their counsel requires it.
• Government authorities when required by law, subpoena, or to protect rights and safety.

VIII.

Data Retention & Deletion

We retain personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, comply with our legal obligations (including tax, accounting, warranty, and anti-money-laundering record-keeping requirements that often run seven to ten years), resolve disputes, and enforce our agreements.

When information is no longer needed, we either securely delete it or anonymize it so it can no longer be associated with you. You may request deletion of your information at any time, subject to legitimate retention requirements, by writing to [Contact Email].

IX.

Data Security Measures

We employ administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. These include encryption in transit (TLS 1.2 or higher) and at rest, role-based access controls, multi-factor authentication for staff, regular security assessments, employee training, and incident response procedures.

While we work diligently to protect your information, no method of transmission or storage is perfectly secure. We encourage you to use strong, unique passwords, to enable multi-factor authentication where offered, and to inform us promptly of any suspected unauthorized access to your account.

X.

Your Rights & Choices

Subject to applicable law, you have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Delete your personal information, subject to legitimate retention obligations.
• Restrict or object to certain processing, including direct marketing.
• Withdraw consent for processing based on consent at any time.
• Data portability, receiving your information in a machine-readable format.
• Lodge a complaint with a supervisory authority in your jurisdiction.

To exercise any of these rights, please contact us using the details below. We will verify your identity before fulfilling requests and respond within the timeframes required by applicable law (typically 30 to 45 days).

XI.

California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, "CCPA/CPRA"), provides additional rights. In the preceding twelve months we have collected the categories of personal information described in Section II for the purposes described in Section III. We have not sold personal information for monetary consideration.

You have the right to know what personal information we collect, the right to request deletion, the right to correct inaccurate information, the right to limit the use of sensitive personal information, the right to opt out of sharing for cross-context behavioral advertising, and the right to non-discrimination for exercising these rights.

To submit a request, email [Contact Email] or call [Phone Number]. Authorized agents may submit requests on your behalf with a verifiable power of attorney.

XII.

Children's Privacy

Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 13 in compliance with the Children's Online Privacy Protection Act (COPPA), nor from minors under 16 in jurisdictions where applicable.

If you believe a child has provided personal information to us, please contact [Contact Email] and we will promptly investigate and delete the information.

XIII.

International Data Transfers

As a global Maison with boutiques and clients around the world, we may transfer personal information across borders, including to countries that may not provide the same level of data protection as your country of residence. When we transfer personal information out of the European Economic Area, the United Kingdom, or Switzerland, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses, the UK International Data Transfer Agreement, and adequacy decisions where available.

XIV.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. The "Last Updated" date at the top of this policy indicates when it was most recently revised. Material changes will be communicated through prominent notice on our website or by email to clients with active accounts. Continued use of our services after a revision constitutes acceptance of the updated policy.

XV.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer using the details below. We aim to respond to all privacy inquiries within five business days.